The Alternative
One message. Three formats. Built to stop the scroll on every surface.
9:16 Portrait
Stories / Reels
16:9 Landscape
YouTube / Desktop Feeds
1:1 Square
LinkedIn / Instagram
About this project
The Alternative helps Canadians invest smarter by bringing professional investor strategies to individual buyers. The brief was straightforward: make the message land wherever the audience is. We produced a single ad creative in three native formats, landscape for YouTube and desktop feeds, square for LinkedIn and Instagram, portrait for Stories and Reels. Each format is built to feel native to its surface, not just cropped.
Client
The Alternative
Canada
Industry
Fintech / Financial Education
Funnel Stage
Acquisition
Video Types
Need something like this?
Tell us where your funnel has gaps and we will show you exactly what to build.
